Who I am
Three crafts and one discipline: coherence
Thirty years of experience in product, space and narrative. As an entrepreneur with experience in innovative startups, but most importantly as a designer of meaning.
The path
From the millimetre to the word
As a shoe designer, I realised that every millimetre had value.
As an interior designer, I learnt that space communicates louder than words.
As a creative director, that a brand is the total of all its sentences, both spoken and unsaid.
I don't impose an external vision: I assist each project in rediscovering its own.